How Holsell Works
Traditional Real Estate Buying Process
The Problem with the current Process
The Current Process

The Problem
Our Solution
We combine all of the fragmented listing information in a decentralized blockchain ledger. Buyer shortlists properties using a blockchain-enabled multiple listing service (MLS). The lessor and the lessee or their respective brokers list their requirements on the multiple-listing services (MLS). A transparent MLS system enables all parties to view the available listings based on their requirements.
Buyer creates a financial model of rents, occupancy, and costs, based on the data available from the property’s digital identity on blockchain.
Buyer determines the bid price.
Using blockchain-based digital identities and title registry, the buyer and/or the mortgage lender conduct several checks including environmental clearances, zoning permissions, tenant leases, and title clarity, among others.
The mortgage lender also conducts a due diligence of the buyer (borrower) to assess the loan terms, including loan amount and loan-to-value.
Trusted intermediaries such as title companies can use our system to greater reduce cost and time to properly transfer title through blockchain, due to increased security and transparency in title management and auto-confirmation by government land registries.
The mortgage lender transfers the sale proceeds to the escrow account and the seller transfers the possession to the buyer.
The smart contract between the buyer and the seller initiates the payment of sale proceeds from the escrow account to the seller’s bank account and notifies the registrar to initiate the property title transfer to the buyer with a lien on the property in favor of the mortgage lender. The registrar validates the transfer of the property title on blockchain and a new permanent block is created, making it official and irreversible. The smart loan contract between the buyer and the mortgage lender initiates regular loan repayments to the latter.
Our blockchain is set-up in such a way that all participants in the process are included and are able to collaborate; however, they only have access to the sensitive information to enable them to do their part. Once completed, the smart contracts initiate the next step in the process.
The blockchain contains a certain and verifiable record of every transaction ever made, which mitigates the risk of double spending, fraud, abuse, and manipulation of transactions. The peer-to-peer distributed network records a public history of transactions. The blockchain is distributed and highly available; it also retains a secure source of proof that the transaction occurred.
The mortgage lender transfers the sale proceeds to the escrow account and the seller transfers the possession to the buyer.
The smart contract between the buyer and the seller initiates the payment of sale proceeds from the escrow account to the seller’s bank account and notifies the registrar to initiate the property title transfer to the buyer with a lien on the property in favor of the mortgage lender. The registrar validates the transfer of the property title on blockchain and a new permanent block is created, making it official and irreversible. The smart loan contract between the buyer and the mortgage lender initiates regular loan repayments to the latter.
The auction process expedites the sale process and renders the best price available given the current market conditions. On successful completion of the due diligence: A smart contract between the buyer and the seller is reviewed and executed by the deal principals and the advisors of both parties. A smart loan contract between the buyer and the mortgage lender is linked to the above contract between buyer and seller.
We incorporate state of the art virtual tour technology for pre-lease and pre-sale due diligence purposes and for ongoing management of the property. This dramatically reduces cost and time associated with the due diligence process.
We use blockchain technology in our 1031 exchange process that allows our clients to execute a 1031 exchange transaction and reposition assets quickly. The entire 1031 exchange process can be done online.
Typical Real Estate Transaction
- Normally clients first interact with either their trusted advisor (real estate broker, CPA, or attorney when considering buying or selling real estate.
- Second the real estate broker gets the specifics of what kind of properties they are looking to acquire and the search period begins. Preliminary due diligence is done.
- Once a more thorough due diligence is done and they have looked at several properties, the clients decide on a property and make an offer. If the offer is accepted, the real estate broker refers them to a title company, attorney and/or a banker if financing is involved.
- Title company interacts with the clients, banker, and attorney to get the title work done and financing in place. The real estate broker is somewhat on the sidelines in this part of the transaction.
- At closing, clients close on the property, the bank releases payment to the seller and title is transferred to the new owners.
- The seller generally accepts payment and pays off debt and reinvest the money either back in real estate or other investments (i.e. stocks, bonds, mutual funds etc.)
- Did the original rainmaker (the real estate broker in this scenario) get a referral fee from the title company, banker, or attorney. Maybe or maybe? It may not always be the real estate broker as the lead rainmaker. Sometimes it may be the attorney or banker.
- Business moves so fast that referrals are lost and many times not reciprocated. It also leaves the seller to their own devices as to what to do with the proceeds from the sale.
A Real Estate Transaction the Holsell Way
- With Holsellchain you can bring the best expertise in a chosen profession together in a deal group to offer the client more comprehensive products and services. There is no limit.
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The rainmaker in each transaction can offer inclusion in the deal group and the transaction to other professionals included in the chain for a predetermined referral fee if the transaction is successfully completed. NOTE: any referral fee offered must adhere to state and federal guidelines in terms of proper licensing and just compensation.
- Throughout the entire process, each professional is abreast of the progress and can log into their account to get access to any changes.
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In the previous scenario, if the real estate broker linked everyone together and collaborated on the best solutions for the client, they could have possibly suggested a 1031 exchange for the seller to save paying capital gains tax on the sell side.
- The client could take out only the amount they needed to pay off debt and roll the rest into a 1031 exchange and defer the capital gains tax as long as they redeployed the capital according to IRS guidelines in IRC.1031.
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If they didn't want to do a 1031 exchange, the rainmaker could bring in a financial advisor to help the client invest the capital after paying debt.
- Either way, the client won because they got the most comprehensive services available, each person in the chain got compensated for their part, and possibly gained a new client and referral contact. (i.e. the seller and/or financial advisor.)
Make the Conection
- Use our Social Media Platform to connect with other professionals. Get rewarded points for social media activity and deals done.
- Bring that person in on the transaction to offer more comprehensive services.
- Once the participants are linked, the entire transaction can be done online.
- Link your account and receive commission direct. (You must be properly licensed in your state for that line of business.)
- Pay your referral partners a referral fee for favorable introductions.
- Build and presence and generate more residual business.
Create a Holsellchain

Blockchain Leasing Process

Blockchain Sales Process

Benefits of Smart Contracts
- Smart contracts provide a secure environment making the voting system less susceptible to manipulation. Votes using smart contracts would be ledger-protected, which is extremely difficult to decode.
- Smart contracts do not need brokers or other intermediaries to confirm the agreement; thus, they eliminate the risk of manipulation by third parties. Moreover, the absence of intermediary in smart contracts results in cost savings.
- All the documents stored on blockchain are duplicated multiple times; thus, originals can be restored in the event of any data loss. Using smart contracts results in the elimination of errors that occur due to manual filling of numerous forms.
- Smart contracts are encrypted, and cryptography keeps all the documents safe from infiltration.Smart contracts automate tasks by using computer protocols, saving hours of various business processes. Pay your referral partners a referral fee for favorable introductions
Cons of Smart Contracts
- Changing smart contract processes is almost impossible, any error in the code can be time-consuming and expensive to correct.
- According to the concept of good faith, parties will deal fairly and not get benefits unethically from a contract. However, using smart contracts makes it difficult to ensure that the terms are met according to what was agreed upon.
- Although smart contracts seek to eliminate third-party involvement, it is not possible to eliminate them. Third parties assume different roles from the ones they take in traditional contracts. For example, lawyers will not be needed to prepare individual contracts; however, they will be needed by developers to understand the terms to create codes for smart contracts.
- Since contracts include terms that are not always understood, smart contracts are not always able to handle terms and conditions that are vague.